With today being George Washington’s birthday, I find this the ideal time to bring forward an interesting paradigm relative to athletics, sports performance, health, and collegiate aspirations.

Think about this.

Parents, coaches, and athletes all share a common goal; the goal of helping you standout, gain attention, and solidify a spot on a collegiate roster. Conversely, the majority of your money is spent on things that help you fit in, not stand out. You’re investing in the wrong things. We all want to “earn” an opportunity but we don’t want to “pay” the price to get there. Being a great athlete is no longer enough. Practicing extra is no longer enough. Ability and time are two constants every athlete has access to. You have to invest in the 10% extra that 90% of athletes do not have.

Three-hundred dollar winter jackets, $200 boots, $100 bracelets, and $5 coffee cups might help you fit in, but they certainly don’t help you stand out – at least not to your prospective college coach. What are you really investing in?

According to the College Board, the average cost of tuition and fees for the 2013–2014 school year was $30,094 at private colleges, $8,893 for state residents at public colleges, and $22,203 for out-of-state residents attending public universities.

The rising popularity of men’s and women’s lacrosse and the influx of collegiate programs has diluted the scholarship opportunities nationwide. Unlike major NCAA sports like football, hockey, basketball, and baseball, secondary sports yield lesser funds available for larger pools of participants. NCAA Division I men’s Lacrosse teams have an average roster size of 45 players but only a maximum of 12.6 scholarships to award per team. This means that the average award covers less than 30% of a typical athlete’s annual college costs. For a breakdown of further scholarship probabilities, have a look for yourself. Here.

It should be increasingly obvious to you that your dollar will not go as far tomorrow as it’s going today. Parents and young athletes alike need to face a stark reality that playing college athletics might not be possible without financial assistance. Are you investing in the right things?

Concussions, sprains, strains, and fractures lead the nation in athletic injuries suffered by athletes 10 – 19 years old. Football, hockey, and soccer lead the nation in concussions. The average costs of injuries range from $2000+ for a fracture, to $6000+ for a dislocation, an upwards of $15,000 for an ACL reconstruction. Add in the injury rehabilitation, repeat years of schooling, and potential loss of an athletic scholarship and a BOLD bottom line is formed – injuries are expensive. Can you afford a significant injury you could have prevented?

EXOS, formerly the Athletes Performance Institute in Phoenix, AZ is the god father of sports performance training. Many of my mentors and peers have trained at, worked for, or contributed to the core elements of their preparation programs. EXOS charges $2500 a month for twenty training sessions and supplementation. With simple math, that is $125 per session. EXOS athletes are extremely committed – emotionally, physically, and financially. In parallel, they are exponentially rewarded.

In the Boston area, classic gym memberships range from $10/month at WOW to $165/month at Equinox. Sports Performance packages at Mike Boyle Strength and Conditioning, EPS, Athletic Republic, Velocity, and here at Stadium Performance range from $99/month to $799/month. Where are you investing your money?

At Stadium Performance, if you fit in, we’re not doing our job. If you get hurt, we’re not doing our job. If you don’t progress on to play college sports, we’re not doing our job. Stadium Performance is the closest experience to EXOS you will find in Boston. We educate our athletes, we train for durability, we recover for preservation, and we repeat for purpose – not for $125/session, but for less than $35.

Stop trying to fit in and start trying to stand out. #TheNewCulture

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